What You Will Learn

Who's Your Customer?

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The Art of Persuasion

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Building Bridges

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Clever Marketing Hacks

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From Zero to Hero

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My Catalogue

How to Create a Database For your Business To Increase Revenue

Unlock the power of data with this comprehensive guide. Learn step-by-step how to set up and maintain a database, covering everything from identifying business goals to securing data and integrating with other applications.
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The Ultimate Referral Marketing Guide

Discover effective strategies for connecting with loyal customers, influencers, and thought leaders to unlock a path to success. Enhance profitability, amplify exposure, and secure long-term prosperity through our comprehensive referral marketing guide.
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From Freeze to Free, Mastering The Art of Public Speaking

Bid farewell to insecurity, doubt, and anxiety with time-tested strategies that guarantee enduring confidence. This book is tailored for individuals engaging in public speaking, whether on stages, in meetings, among friends, or during numerous social gatherings.
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Fatema's $10 Marketing Plan

Transform your marketing strategy and reshape your path to success by mastering the art of drawing in customers, outperforming rivals, and commanding premium prices, all with a mere $10 investment.
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How to Start Making Money as a Business

Become a master at attracting customers, streamline your operations, and transform your entrepreneurial approach. The moment to begin generating profits for your business is at hand.
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About The Author

Recognized as one of Africa’s most influential women and author of “Marketing for an Africa Powerhouse” (Buy Now). Fatema Dewji grew up in Tanzania and went to Georgetown University for her undergraduate studies in Finance and Management. In 2010, she started working at MeTL (Mohammed Enterprises Tanzania Limited), one of the largest business houses in Africa. Fatema founded the Marketing department at MeTL and established the umbrella brand ‘MO’ which has now become one of the most renowned brands in Africa.

She has spoken on “business and women empowerment” on several platforms including Forbes Africa, CNBC as well as TEDx. Fatema regularly conducts a series of seminars and videos on topics of “Leadership and Marketing”. With burning passion and gentle warmth, she has launched a series of videos on Marketing and Leadership with topics that include:

- Focusing on your customers;
- Maintaining a connection with your consumers;
- The makings of great leaders;
- Finding your purpose in business as well as in your personal life.

Her other videos cover motivational messages of gratitude, self-worth, and emotional resilience. She has also conducted over 50 interviews with fascinating people from different backgrounds. Her vision is to make a difference globally.

Testimonials

  • I have always been inspired by Fatema’s personal discipline and how that influences her business decisions. Maybe a perfectionist, but as a thorough and focused person, she is very detailed and I think that’s what makes her excel in marketing
    Faraja Nyalandu
    Founder of Shule Direct / Ndotohub
  • A remarkably inspiring, instructive and informative journey sparked by a relentless attitude and a passion for connection with people [consumers]. Fatema Dewji's story provides an insider perspective on building, scaling and leading one of the most important and often overlooked facets of business, at a multinational powerhouse. More broadly, it is a story of learning and tenacity, relatable to anyone with goals and ambitions
    Raza Munir
    Entrepreneur / Education Entrepreneur / Technology Entrepreneur / Founder of Climb Credit Forbes 30 Under 30
  • What Fatema has presented is a perfect Business and Case study that must be taught in Business Schools on Marketing concepts then and now. She has through her journey taken the readers through the challenges and success of most Home Grown companies in Africa who are striving to and some have become the Local Multinationals of the Continent. She is a refreshing change on the African marketing scene and is one to watch as she transforms the realms of Marketing.
    Fatima Alimohamed
    Founder and CEO African Brand Warrior. Former General manager Wilmar International

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